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Hyundai Construction Equipment-A Leap into New Future

Jun 2023
Hyundai Construction Equipment-A Leap into New Future

⏺ Hyundai Construction Equipment (HCE) has a rich legacy of providing top-notch heavy equipment to industries worldwide. Since its foundation, Hyundai Construction Equipment has expanded its offerings to include a wide range of machinery, such as excavators, wheel loaders, and backhoes, to name a few.

⏺ In recent years, the company has placed a strong emphasis on technological innovation, developing cutting-edge features such as advanced telematics systems that allow operators to monitor and manage their equipment remotely. Hyundai Construction Equipment has also integrated smart technologies like machine learning algorithms and artificial intelligence into its products to improve efficiency and productivity.

⏺ As the company enters a new era and completes its 6th anniversary, it is getting a completely new facelift with a fresh identity, vision, and name.

HD Hyundai

⏺ Moving into the future, the company will be known as HD Hyundai, with “HD” capturing the meaning of making “Human Dreams” come true with “Human Dynamics”. The company is also getting a completely new brand identity- Comfort Intelligence. 2022 marked the 50th anniversary of our group, and as we look forward to the next 50 years, we will be going with a whole new identity, spirit, and mission. Henceforth, the new group name will be “HD Hyundai”, with group companies moving into the new Global R&D Centre.

Hyundai Construction Equipment-A Leap into New Future

⏺ The newly developed “Forward Mark” will resonate with the shape of an arrow, evolving from the previous pyramid-shaped triangle. The new logo symbolises the company’s commitment to moving forward, with the green symbol representing the company’s dedication to a sustainable future.

Facelift for HCE

⏺ On March 22, 2023, the general shareholders' meeting approved the name change of Hyundai Construction Equipment to "HD Hyundai Construction Equipment" to align with the holding company's name change to "HD Hyundai." However, the product brand name will remain "HYUNDAI."

Hyundai Construction Equipment-A Leap into New Future

⏺ In March 2023, following the name change, HD Hyundai Construction Equipment unveiled its new brand identity, "Comfort Intelligence," and slogan, "Building a Comfortable Tomorrow." This new identity represents the values, mindset, and corporate culture that the company aims to uphold in the future.

⏺ The slogan, "Building a Comfortable Tomorrow," reflects the company's commitment to creating a foundation for a comfortable future for all using advanced technology. Additionally, the company aspires to be a "global leader in the smart construction equipment ecosystem."

Final Thought

⏺ As we enter a new era, our rejuvenated vision, mission, and name will give us strength to serve our customers better, while also completing the goal of sustainable development. We at Hyundai are ecstatic about this new start and look forward towards a productive and exciting future.


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